History of the gifts in the marketing
How Santa got his first job in retail
In 1870, Macy’s started an American tradition. They hired their first Santa Claus, who listened to children’s wishes (and than told parents where to find toys in the store)
Coca-Cola gives the world a Coke
Back in 1987, Coca-Cola used free samples to launch their “sparkling beverage.” Customers could redeem small pieces of paper and claim their free bottle of Coke from the pharmacy counter.
Will you accept this free gift
In the 1930s, direct response pioneer Robert Collier sends free fountain pens to doctors – a clever way to earn their trust and upsell them on his $7.95 doctors “Handibags” this was new technique at the time.